Friday, March 15, 2013
Produced by Intuitive Films for Acumatica.
Working closely with leading Cloud ERP software provider, Acumatica, Intuitive Films conceptualized a series of 4 animated videos for their brand upgrading campaign. These 'hero videos' headline their outreach to the different segments of their target customer base.
Intuitive Films started consulting with Acumatica in the early stages of the rebranding exercise and was responsible for crafting the look and direction of the videos. This includes creating the 'hero' character, fine-tuning the messaging and incorporating the new Acumatica logo in fun, striking ways.
Using humor, wit and a contemporary animation style, the series of videos ties in strongly with the new brand image of Acumatica.