Health Promotion Board - 'Live It Up Without Lighting Up!' Campaign Video

Produced by Intuitive Films for the Health Promotion Board (HPB).

A series of engaging and deeply personal interviews with popular local athletes, musicians, radio DJs and actors on the reasons behind why they remain 'smoke-free'. The video aims to motivate young people and youths to live a smoke-free lifestyle.

The full video features Aide Iskandar (Former national football captain), Elvin Ng (MediaCorp artiste), Evelyn Maria Ng (Actress, model & host), Nity Baizura (Ria 89.7FM DJ), Pravin Saivi (Local musician), Team Singapore athletes, 987FM Radio DJs and Felicia Chin (MediaCorp artiste).

The video was shown during HPB's 'Live It Up Without Lighting Up!' roadshow at Plaza Singapura and will be used in their outreach programs to schools and community groups.